amicus.
Loneliness affects 1 in 10 people in the UK, a number that despite what many expect, is higher in younger generations. For many it is the modern mode of life, that of increasing urbanisation, increasing pressure to perform professionally and increasing saturation of digital content, that is driving this decrease in real social connection within the working population.
Amicus is a product designed to tackle this issue. Removing the user from conventional digital means of communication, Amicus connects users together with the commonality of feeling alone. Fostering meaningful communication and spanning the social prejudices that so often preclude social interaction within our everyday lives, the beacon allows us to open up, communicate and share. The beacon is an analogue expression of a digital connection.
The amicus device works alongside a digital platform which guides users through the device setup as well as acting as a hub through which users can tailor their communication experience experience.
A streamlined UI means users simply twist the upper body of the amicus device upon its base, auto-connecting it to another available user. Depending on user preferences, this is either a randomised ‘open’ connection, or a ‘closed’ connection with one of the users pre-existing contacts.
